Meeting and scoping
Understanding the house, its ambition, its ecosystem and what it wants to tell.
A bespoke magazine, funded by your network
We create custom magazines to showcase your services, your expertise and your news. A true shop window for your establishment, with every image photographed on location in your own venue. A turnkey, funded service that extends to all your print and digital needs.
01
The model
Funded by your partner suppliers
We give your establishment visibility and shine a light on the expertise of your partners. We create a bespoke magazine for you, entirely self-funded by your network of suppliers.
In practice, Graphisud identifies the houses, artisans and producers who already work with you — winegrowers, fishmongers, cheesemakers, butchers, but also table linen, tableware, guest amenities, interior architects and florists — invites them to take their place in a carefully chosen editorial setting, and in this way brings together all the funding needed to create the magazine.
02
Our approach
Advertorial as one continuous story
No advertising inserts, no pages that interrupt the reading. Partners are not advertisers: they are given a story, just like the house, with the same editorial care and the same art direction.
This approach protects your brand image. Readers do not leaf through a sales brochure but through a coherent object in which every page extends the world of your establishment.
03
What we take on
Designed and produced by our studio
Our studio takes care of every stage, from securing the funding to the on-location photo reportage, through to delivery of the publications to your establishment.
A single point of contact coordinates the project from the first meeting to delivery, and personally oversees each reportage carried out in the heart of your house. Supported by a team of experts, Graphisud gives shape to the art of living and the identity of every house it works with.
04
THE RESULT
A publication, and everything it brings together
It is a publication, made to last. Printed in several thousand copies, it is kept, shared and passed on. It stays in the rooms, on the tables and in the hands of your guests, who spread it themselves: an extension of their experience.
You receive a magazine, your guests receive a keepsake, and your suppliers receive a communication tool they will be proud to share.
How it unfolds
From the first meeting to delivery
Funding
Rallying suppliers and partners around the editorial project.
Content production
Writing and photographing on site, in your establishment.
Editorial design
Defining the story, the sections and the flat plan of the publication.
Design and production
Laying out the pages, preparing the files, printing and finishing the publication.
Delivery
Delivering the magazine to your house and adapting the content for digital.
Frequently asked questions
How much does it cost the establishment?
The magazine is funded entirely by the house's network of partners. The establishment bears no cost.
How much of our teams' time does it take?
On average the project lasts 6 months, from our first meeting to delivery, but your involvement stays occasional: a few key meetings with the studio are enough. The real high point for your teams is the photo reportage in your establishment, which takes 3 to 4 days.
Who chooses the partners featured in the magazine?
They are sought among your existing suppliers and partners, and approved with you. No one appears in your publication without your agreement.
What do we get at the end?
Your bespoke magazine, delivered to you, printed in a run of between 3,000 and 10,000 copies depending on the project. We also hand over all the content produced — photographs and texts — royalty-free and ready to use across all your communication channels, print and digital alike.
